As we all know, Reliance Jio is one of the largest network providers in India. It has played a significant role in revolutionizing India’s digital world. It helped Indian citizens to connect digitally. Started operating in the year 2016 as a telecommunication provider, it gained more than 500 Lakh subscribers in 83 days of launch.
Jio provided the highest speed connectivity at an affordable price to common people in India. Jio acquires more than 35% of the market share. Jio has more than 3.4 crore subscribers in the Indian market. Jio also provides home delivery services of its postpaid and prepaid sim cards as they believe in digitalizing India. Jio is a prime example of an amazing marketing strategy as it provided its services for free for one long year and here was the strategy which charged all the free users a monthly recharge fee and people didn’t hesitate to give the amount as jio was better than its competitors which earned them a huge profit in the very first paid month.
